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Ever since Kate Middleton announced her engagement to Prince William in 2010 while wearing that iconic blue Issa dress, the world has been turning to her for style inspiration (and she has never steered us wrong yet!). Now, the designer behind Middleton’s engagement gown has launched a new clothing line with some extra special features.
Daniella Helayel, former go-to designer for Princess Kate and founder of the clothing brand Issa, has dressed all sorts of famous celebrities, like Madonna and Jennifer Lopez. Her new fashion label Dhela, intended as a play on Helayel’s name but also happens to mean “hers” in Portuguese, has just launched its spring/summer 2017 inaugural collection. During an interview with People, Helayel described her new line as a nod to the bohemian glam-but-relaxed style of the 1970s.
“It has a disco vibe, very feminine with long dresses, off-the-shoulder pieces and Bardot tops,” Helayel told People. “I was inspired by Tabitha Getty and Bianca Jagger.”
Another inspiration for Dhela? After quitting Issa in 2013, she struggled to find clothing that felt glamorous while still being functional in her daily life.
“In the three years since leaving Issa, I haven’t bought one single new dress — only some vintage pieces,” Helayel confessed. “I missed designing clothes so much.”
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Besides vintage-inspired effortless glamour, Helayel also designed mini-me versions of some of the spring/summer collection for kids, so that mothers and daughters can wear matching outfits.
“I did six shapes for little girls to match her mother, in cotton voile — they are divine!”
Helayel may not be Middleton’s on-hand designer anymore (kudos to whoever holds that title now), we can’t help but hope that Princess Kate and Princess Charlotte step out wearing some of Dhela’s mother-daughter matching outfits! The royal family already takes the most adorable photos of all time, but imagine if Kate and Charlotte matched? And Prince William and Prince George stayed in the same color scheme with their outfits? It would be so picture-perfect, we’d be sending out that photo as our holiday card instead of pictures of our own families!