Photo: Courtesy of J.Crew
Sound the alarms because J.Crew is killing its reasonably affordable bridal line which, after 12 years in the business, has dressed many a bride and bridesmaids.
According to BuzzFeed, the company is “relaunching a new dress collection in the spring, and moving away from traditional bridal gowns and bridesmaids dresses.” But what does this meaaan?! Gone are the days of mismatched bridesmaid dress styles in the same J.Crew-stamped color?
Apparently the bridal sector simply wasn’t economically viable for the company, at least according to Racked. “The brand’s collection of bridal gowns, bridesmaids dresses (even jumpsuits and crop tops) were always front and center in its catalogues, and even anchored an Upper East Side store,” the website wrote. “But over time, J.Crew’s bridal business became more of a burden than a boon, according to a source close to the brand. The category proved to be inefficient, financially speaking.”
Even though this news has hit us pretty hard, there is a silver lining to all of our disappointment. The prices on both wedding and bridesmaid dresses have been cut by 30 to 70 percent on their website! You better hurry though — once the inventory is sold out, they’re done. Run like the wind! And by run like the wind we obvs mean check out these deals and online shop ’til you drop.
Take for example this body-flattering strapless gown made out of jacquard fabric. It was once $1,350, but the price has been slashed to $979.99, which is before the 30% code is even applied.
Photo: Courtesy of J.Crew
And bridesmaid dresses are even more of a steal. Many of the styles were priced above $200 and have now been knocked down to a low $99. Umm, can you say score?
Photo: Courtesy of J.Crew
As for the company’s plans on going a more nontraditional route in the bridal sector, Racked reported, “J.Crew said it couldn’t share many details but did say to expect the classic J.Crew aesthetic: Feminine prints, bold colors, and fun florals.” Eeek! We cannot wait to see what they come up with!
Shop all of the bridal styles here.
See More: The Prettiest Mismatched Bridesmaid Dresses From Real Weddings